About Andy Kovan
Value Proposition
I bring energy, visibility and profitability to brands.
By uncovering consumer insights, analyzing market data and applying intuition, I deliver life to compelling, focused brand visions. I create differentiation while building immersive and engaging brand experiences for customers, key stakeholders and staff at every touch point.
I will engage, influence and inspire your audiences with clear and impactful messaging and thought leadership platforms – implemented through fully integrated campaigns utilizing social, digital and traditional media.
I promote customer advocacy while continually measuring, evaluating, analyzing and – with a swift and sound approach – optimize contributors to brand perception and value.
Education
Master of Arts – Cultural Sustainability - 2016
Goucher College - Baltimore, MD
Capstone: Connecting Strategic Marketing and Social Responsibility:
Best Practices Resulting from Three Case Studies
Business Analytics: From Data to Insights
University of Pennsylvania - Wharton School
July 2018
Bachelor of Arts – Public Relations – 1993
Minor – English
Texas Tech University - Lubbock, TX
Skills
• Brand Development & Management
• Creative Strategy & Execution
• Campaign Management
• Creative Problem Solving
• Integrated Marketing Management
• Consumer Insights
• Business Strategist
• Management Consulting
• Strategic Planning
• Performance Marketing/Digital Media
• SEO, SEM, CRM
• Respected Team Leader/Builder
• Market Research & Analysis
• Project Management
• Business Development
• Organizational Leadership
• Budget Management
• Public Relations