Costa Del Mar

 Costa Del Mar sunglasses are the authentic water glasses for serious water enthusiasts, because of their superior lens and appealing styles.

Adding to the challenge was that serious fishing audience was small. However, there is a whole group of people who aspire to the live the lifestyle of the hardcore offshore and inshore fisherman. We started with the southeast and grew. Rallying around the brand idea of "See What's Out There" become the point for the consumer to rally around. The campaigns and dealer catalogs brought the idea to life – making the aspirational, attainable.

In 2003, Cross acquired Costa Del Mar based on their rapid growth in terms of sale as well as intangible brand value. Today, they are operated by Luxottica Group S.p.A. and sales are estimated to north of $200 million annually. See What's Out There remains the focal point of their brand.