Challenge: Firedisc Cookers had developed a nice niche by focusing on the hunting, fishing and camping audiences with the position of being "Built to haul, cooks it all." However, the narrow audience was limiting growth.
The Ask: Increase the volume of sales and help us grow.
Food. It is filled with meaning. What we eat. Where we get it. How we prepare it. Who prepares it. And, who we share it with are all considerations that impact us each day. Extending beyond the basic needs for nutrition, food plays an important role in our lives while contributing to and defining the culture in which we participate.
There is a new tool to help cooks create meals and memories. Anywhere and everywhere. So, gather 'round.
Armed with a newly created and innovative brand strategy – Gather 'Round – FIREDISC Portable Cookers celebrated a 453%+ YOY growth in online sales following the pandemic. By shifting the focus on product portability, and specific emphasis on the hunting and fishing categories to a more mainstream approach/brand by connecting the product with a culture of cooking, Firedisc continues to introduce new cookers to cooks and backyards across the USA.
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